The Polestar 2 was the center of attraction when it stopped at Stockholm’s Central Station a couple of days ago. The iPhone shaped electric model had just concluded its second show concerning its European tour that would continue throughout the autumn. The plan was to popularize the new car brand after which test drives would follow later at the end of the year. Finally, deliveries to the potential customers would start early on January 2020.
However, next year proves to be quite a competitive year for electric cars. This is due to the fact that a great number of EVs will be released to the market for sale. For instance, the Mercedes-Benz EQC will be coming out alongside Audi’s e-tron.
As we all saw, one of the main themes at the Geneva Motor Show that took place this year was the mainstreaming of electric cars. The platform was therefore set to set the competition between the electric cars and their great rivals, the petrol powered cars. It was to be a competition of every manufacturer for himself with the best one of them to win the larger portion of the market. Nonetheless, everything is on the right track, speaking from the EVs point of view, now that the charging systems are installed almost everywhere. Moreover, the batteries are also getting smaller, cheaper and more efficient.
It has also been noted that most car shoppers are opting for the conventional motors which are slightly cheaper than the electric-powered ones. Of course, as an economist, you would first of all consider the cost of something before buying it. However, for those who want to try something new, the new Polestar is in a position to surprise you with its brand new everything!
The first surprise is that, Polestar’s 2 first ever showroom will be in Oslo. See? It does not matter that the company has its base far off in Western Sweden. Norway has been ranked among the best in electric car ownership. The abundant subsidies have significantly ensured that the residents of Norway have acquired the clean energy vehicles that do not pollute the environment.
The several reporters who has the chance to speak with Thomas Ingenlath, Polestar’s Chief Executive Officer, were told that what he desired most was that the car would be able to successfully compete on the basis of performance and quality especially now that the competition is slowly heating up. It should be able to be in a good position when comparing its price range with other cars. He also added that the number of people who shopped in the current price range was still high, furthermore, combustion engines were still the vast majority of options.
Ingenlath finished our brief intercourse by stating that he was pretty sure that the great car would be something to count on when it comes to democratizing electro-mobility. It is now quite clear that the car has a mission as well as creating a great business opportunity for his wise automotive designer and CEO.