I do not know that much about cars but I do know a couple of things. Firstly, they are more trouble than they are worth most of the time and the other thing is that people who drive a Prius or a Cayman Porsche should be assigned a horse and a cart and a court order to remind them not to remind us what they are driving every time we get into global warming discussions.
Something curious happened and I wondered about cars. I also wondered about how quickly we forget them. Do we sometimes delete a certain brand or certain brands from our eyes with time.
I was reading the car sales list from 2018 in the US and the stats said that car sales were down 10.5%. trucks and SUV sales went up 7.2%. Ford and GM sold fewer cars and that no one in control of their mental faculties buys a Mini-anything.
That part about the mini was not on the summary. But they were down 39% and that is a curious figure don’t you think?
Anyway, I saw this figure right here; 118,074 and it was the number of cars sold by a brand I did not expect would sell that many cars; Mitsubishi. That was a 13.9% growth rate.
It had slipped my mind somehow that Mitsubishi still sold cars. It has been so long since I last thought about them and I cannot confidently look at the highway and say ‘that is a Mitsubishi alright.’ My mind had somehow gotten into itself that this Japanese company was on the rocks or on its way out.
To be clear, I am not a car snob. I drove a few Nissans a few years back. Sometimes it was a company car that I did not like. And here, the report was saying Mitsubishi sold more cars that Volvo, Land Rover, Lincoln and even the Mini.
I was not the only one that was surprised. I have read a few articles where the writers have wondered how this could have happened. Granted, it is not a tragedy of some kind, just a surprise that no one saw coming.
I think my highly evolved mind figured this out. The carmaker anticipated that there would be a rise in the SUV and Crossover vehicles market before others realized it. Add to this fact that they do not make you pay through the nose to drive one of their cars and the magic trick become apparent.
For this reason, customers went for the Mistubishi Outlander Sport last year. Someone said that this model is a car that lacks any character, uniqueness or distinguishing features. Yet, they were able to aim for a market niche that fulfilled the desires of people willing to buy at the time and cashed out big.
Can you name any other Mitsubishi models right now apart from the one I mentioned? See what am saying? Anticipating a new niche for specific needs will go a long way in boosting sales